Agenda

 

The ongoing struggle of winning a customer's attention

  • Marketers know how many efforts it takes to maintain the customers´    attention, but what does it really take to create a customer journey on individual level? 

Segmentation vs. Personalization – what´  s the difference?

  • Thinking target groups only is not enough anymore. What it means to understand current needs of customers, their changing motivations and individual behaviors and why personalization is key for success.

Is it really that easy? How to start your journey with Personal Marketing

  • A glimpse into typical struggles and pitfalls will help us to find a proper response on why Personal Marketing is a must-have.    

Comarch Personal Marketing Module

  • Learn more about Comarch´  s Personal Marketing Module, how it helps creating an individual customer experience and what advantages it brings. For all the ones that are curious about how an AI tool looks like.

Q&A Session

 

Watch for free now ↓

Guest speaker

 
Maciej Tyczyński
 
Maciej joined Comarch as Implementation Consultant, then moved on to the R&D Analyst role and now leads a growing team of Data Scientists, Machine Learning Engineers and Developers in Comarch's Services Sector.

Host

 
Alexandra Sliwinski
 
As Digitalization Manager at the global software house Comarch, Alexandra Sliwinski supports medium-sized companies and global players in the implementation of their digital strategies with a focus on Customer Engagement & Loyalty Management. 

Webcast: Enriching CX through the power of AI

 
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