The ongoing struggle of winning a customer's attention
Marketers know how many efforts it takes to maintain the customers´ attention, but what does it really take to create a customer journey on individual level?
Segmentation vs. Personalization – what´ s the difference?
Thinking target groups only is not enough anymore. What it means to understand current needs of customers, their changing motivations and individual behaviors and why personalization is key for success.
Is it really that easy? How to start your journey with Personal Marketing
A glimpse into typical struggles and pitfalls will help us to find a proper response on why Personal Marketing is a must-have.
Comarch Personal Marketing Module
Learn more about Comarch´ s Personal Marketing Module, how it helps creating an individual customer experience and what advantages it brings. For all the ones that are curious about how an AI tool looks like.
Questions anyone? If you already have some points you would like us to address, feel free to drop us a line at firstname.lastname@example.org